AdadcMideast.com

New 3-A-Day program launches! The dairy promotion checkoff implemented the 3-A-Day campaign to help combat America’s calcium deficit.

Health professional organizations recognize the importance of increasing calcium intake. 3-A-Day PARNTERS include American Academy of Pediatrics, American Academy of Family Physicians, the American Dietetic Association and the National Medical Association. The dairy promotion checkoff program has thus decided to help Americans “leg up” on calcium with a simple, easy call to action: Eat 3-A-Day of Dairy. To spread the word about three-A-Day locally will ADADC middle east registered dietitians hit the airwaves for the annual media tour in March encouraging consumers to get their 3-A-Day.

ADADC Mid East will also work with Giant Eagle grocery stores to improve the 3-A-Day campaign in their stores. Giant Eagle promotion starts with Kid-A-Palooza event in March. Children and their parents will be able to paint a huge 3-A-Day mural painting, the test milk products and in part 3-A-Day game.

To increase consumer awareness, the week March 3, 2003 has been declared national “3-A-day week,” and a site 3aday.org, has been developed.